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If you are interested in a career related to public relations, media relations, human relations, or event planning, a degree in Organizational Communication and Public Relations is for you.
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Students need to complete:
Core Curriculum.
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Eighteen (18) hours of study are required as part of each major field of study for the Communication Studies major. Students must take:
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| COMM 3320 |
Writing for Public relations and Corporate Communication
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Emphasis on writing press releases, newsletters and a variety of instructional and promotional materials that are used in corporate and other organizational settings. Students will gain experience in analyzing the audiences and contexts for public relations and corporate communication writing, and will develop skills in applied communication writing contexts.
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| COMM 3321 |
Public Relations |
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Principles, techniques and methods used in public relations.
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| COMM 3322 |
Communication and Conflict
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Designed to explore communication processes in interpersonal, organizational, and social conflict, and focus extensively on conflict management techniques in a variety of settings. In particular, the course will examine (a) basic principles and theories of communication and conflict, (b) contextual factors affecting the emergence of conflict, (c) the practice of conflict management and social change, and the outcomes of productive and destructive conflict. |
COMM 3323
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Communication and Organizational Leadership
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This course analyzes leadership as a communication process, focusing on concepts, theories and functions important in the leadership of organizations. The course particularly concentrates on leaders as change agents, as creators of community, and as facilitators of diversity. The course is predominantly concerned with evolving theories of leadership and the importance of communication in the enactment of leadership behaviors.
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| COMM 3355 |
Organizational Communication |
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An examination of the theory and research on the communication process in organizations. Functional and interpretive theories and applications are explored.
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COMM 4323
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Case Studies in Public Relations |
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Advances theory and application of principles of public relations. Significant cas studies are reviewed and analyzed. |
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Nine (9) advanced elective hours are required.
* Any upper-division course except those included in sequence requirements for this major. Course Catalog
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